Looking for the Perfect Means to Reach Out to Your Audience?
- Kalyani Baskar
- May 31, 2018
- 2 min read
As a business, you can create the most innovative product, but there’s really no point if your product doesn’t SELL. You want your customers to be interested in your product, buy it, use it, and come back for more. There you have it- the first step: make sure your product INTERESTS your audience. And how can you do that?
Great. Advertising.
As they say, first impression is the last impression. This applies to marketing too! And the advertisement for your product is usually the first impression for your audience. All you need to do, is ensure it’s an interesting and memorable one!
Let us make it easier for you. Tried and tested by several businesses worldwide, and earning some great results—is In-Cab Advertising. This Digital OOH (DOOH) subset is what you need to market your product. We’ll tell you why.
You can place dynamic ad content on digital screens inside cabs, allowing you to reach your audience when they have practically nothing else to do. For you, this means complete, undivided attention of your target audience, which is particularly hard to achieve with other popular media like TV, newspapers or billboards, which are cluttered with ads.
Are you a locally-based new venture, and cannot afford to spend the big bucks on advertising? With the cheap rates of placing ads within cabs, paired with the option of Geotargeting, you are good to go! You can place your ads in cabs that run in the area where your shop is. This can get you immediate visits from the customers travelling nearby!
With hundreds of people travelling by cabs everyday in a city, the amount of exposure your business can get is immense! Not to forget, these are customers in the higher spending segment. You can even change ads on a daily basis if you want to, which is not possible with most conventional media.
What tops it all, is you can easily measure your results and also get feedback, which traditional OOH media lack. You can track results using a wide range of metrics such as Number of impressions, dwell time, exposure, CTR, Ad play rate..and so on!
Alright, let’s just sum it up.
Great exposure? Check.
Targeted audience? Check.
Cost-effective? Check.
Measurable results? Check.
Well, what else could you ask for? ;)
The future of advertising is here. And with the growing popularity of cab-hailing services, In-Cab Advertising is not going away anytime soon.
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