

#IndependenceDay Campaigns That Caught the Nation's Eye
Independence Day is the day we all look back as a nation, thanking our forefathers for sacrificing everything they did to give us this...


How You Will See Ads in the Future
Change is the only constant. In our previous post, we talked about The Wireless Landscape, and how we are always connected. Note that it...


The Wireless Landscape
Take one look at everyone glued to their smartphone screens, and it feels impossible to imagine a world without the beloved Internet....


This is What Great Advertisement Looks Like!
In our last post, we told you the story behind a breathing body bound in a plastic bag, hanging in a bus shelter. In a bid to attract the...


Looking for the Perfect Means to Reach Out to Your Audience?
As a business, you can create the most innovative product, but there’s really no point if your product doesn’t SELL. You want your...


How You Can Leverage Facebook for Your Business
With 1.2 billion active users every day, Facebook offers unlimited potential for success in marketing and sales. Realizing this...


The Shift from OOH to DOOH: Reinventing Outdoor Ads
Out-of-Home advertising (OOH) has been around for ages, tracing its origins back to ancient Egyptian civilization. It has evolved over...


What should Kerala do to improve its economy?
Like any other economy,Kerala should play into her strengths and hedge against her weaknesses in order to make it more vibrant. The...